A Year of Google Maps & Apple Maps

A great analysis of incremental changes to the Google Maps UI, and exposition of the strategy behind it:

Quoted from A Year of Google Maps & Apple Maps — Justin O’Beirne:

And unlike Google’s prior redesigns, there was no press event, no mention of it at Google I/O (just two months earlier), no public or private beta, no Fast Company puff piece, no advance warning of any kind. Just a short blog post… It almost seemed as if Google thought it wasn’t a big change.

And it’s only when we see how the map evolved over the next several months, that we realize what Google was really up to…